Learn SEO
Perseo's guide to SEO, GEO and getting found online
Short articles that explain, without technical jargon, how online search works and what you can do for your site — even if this isn't your field.
SEO & GEO What SEO and GEO are, and why they matter for small businesses
What SEO and GEO are, explained without jargon: how Google and AI assistants choose who to show first, why having a website is not enough, and the most common reasons a small business stays invisible. Plus the first things to fix when time is short.
3 min Read →
AI Search AI Search and LLMs: get found on ChatGPT and Perplexity
More and more customers no longer search on Google: they ask ChatGPT or Perplexity and get a single answer back. Why an assistant cites one site and not another, what changes compared to classic SEO, and what it takes to be among the sources it quotes.
4 min Read →
Indexing Crawlers and indexing: how Google reads your site
Before ranking you, Google has to be able to read you. What crawlers and indexing are, what happens between your site and Google before ranking even begins, why some pages stay out of the index, and how to spot it in time.
3 min Read →
Keywords SEO keywords: what your customers really search for
Keywords are the phrases customers use to search for what you offer — and often not the ones you would use yourself. How to find the ones that bring real customers, why search volume alone is misleading, and how to see which searches your site does not cover.
4 min Read →
Multilingual SEO Multilingual SEO: why translating your site isn't enough
The button that translates your site in the browser helps visitors, but Google never sees it: it keeps showing you only to people searching in your own language. What it actually takes for a foreign customer to find you, what happens when you publish new pages, and where to start if you can't translate everything at once.
4 min Read →
AI Overview The AI answer at the top of Google: what changes for your business
For many searches, Google no longer shows just a list of links: an AI-written answer appears on top, built by reading several sources at once. What changes when people stop clicking, what it takes to be one of the cited sources, and why this isn't the end of SEO.
4 min Read →
AI Search Why ChatGPT doesn't mention your business
Ask ChatGPT to recommend a business like yours, and yours often isn't in the answer. What that actually depends on, what you can genuinely check — readable content, clear information, being mentioned elsewhere — and why there's no guaranteed fix.
4 min Read →
GEO e-commerce Is your product recommended by ChatGPT?
More and more people ask an AI assistant to recommend a product before buying — not just search and browse categories. Why an assistant names some shops and not others, what generic product descriptions are missing, and what it actually takes to be one of the cited answers.
4 min Read →
Getting found How to get found online: where a small business should start
You have a business and a website, but almost no one finds you unless they already know you exist. Getting found online isn't one thing: it's being readable, being found for the right words, and being present where people search today — Google and AI assistants alike. Where to actually start, one step at a time.
5 min Read →
No visits Why your website isn't getting visits (and what you can check)
A website with almost no visits usually comes down to one of three causes: it isn't visible to search engines yet, it's visible but for the wrong searches, or people do arrive and don't find what they expected. Simple checks to figure out which one applies to you, before changing anything.
4 min Read →
Local SEO Local SEO: getting found by people searching near you
Someone looking for a hotel, restaurant or shop nearby doesn't search for your business name — they search with a place name. How search engines and AI assistants understand where you are, why a map pin alone isn't enough, and where to start if your business serves a specific area.
4 min Read →
SEO cost How much does SEO cost, and what it depends on
Ask around for an SEO quote and the numbers will vary wildly — and that's not necessarily a scam. Why prices differ so much, what you're actually paying for (time, ongoing work, tools), the most common pricing models, and what to watch out for before signing anything.
4 min Read →