SEO & GEO optimization

Optimize your site’s
SEO and GEO

Your site already exists. Perseo makes it clearer for Google and for AI assistants — SEO and GEO in the same pass — so people who are searching for you actually find you.

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What Perseo optimizes

The starting point is the site you already have: keywords, performance and Core Web Vitals, technical structure — without touching your design. Nothing to rebuild, nothing to learn. First the searches worth being there for, then the pages you already have.

01 Which searches are worth being found for

Searches found example

lake como hotel with spa 1,900/mo
hotel with lake view como 880/mo
spa hotel como centre 320/mo

We start from the searches people actually make in your sector and your area — how many run each month, and what the person behind them wants. Every optimisation is built on those, not on words picked by instinct.

Real searches, with their monthly volume
What the person wants: to learn, to compare, to book
Local searches, on the area you actually serve

02 Who comes up before you today

Results above you example

lakecomo-resort.com 1st
hotelwithlakeview.com 2nd
hotel-bellavista.com 9th

For each of those searches we look at the results that already rank above you, and at the title and description they show. It is what lets yours say something different, instead of the same sentence as everyone else.

The results that rank above you today
The title and description they present themselves with
The boxes and direct answers shown on those searches

03 What people read in the results

before Home | Hotel Bellavista

after Hotel on Lake Como with lake view and spa | Bellavista

The title and description of every page, plus the card that lets Google show you with stars, prices and location instead of a bare line of text.

Titles and descriptions rewritten
Rich results and structured information
Open Graph and Twitter Cards tailored

04 Image optimization and page structure

before Welcome to our website · IMG_4821.jpg, 4.2 MB

after Hotel with lake view and spa in Como · 180 KB, described

Lighter images, the right dimensions and useful alt text, alongside clear headings and a tidy structure: every page loads better and is easier to understand.

Images converted to WebP or AVIF
Compression and responsive dimensions
Useful alt text for every image

05 URLs, sitemap and AI-readable files

before Duplicate URLs · old sitemap · no llms.txt

after One preferred URL · every page kept discoverable

Canonical URLs, sitemap and llms.txt stay in order, so search engines and AI assistants reach the right version of every page — including new ones.

Canonical URLs corrected
Sitemap kept up to date
llms.txt prepared for AI assistants

06 What search data tells you

before No search data in one place

after Google and Bing signals visible together

Connect Google Search Console and Bing Webmaster Tools to see how your site is found, what needs attention and what changes over time.

Google Search Console connected
Bing Webmaster Tools connected
Search performance monitored over time

And what do you have to do?

01

You give us your address

Just the site address, in the free Report: within minutes you see how your site reads today. Nothing to install, nothing to decide yet.
02

You connect the site, once

A single setup, walked through with you on a call. It takes minutes, it never has to be repeated, and your design is never touched.
03

Perseo works, you watch

The pages you already have get optimised, new ones are picked up on their own. You always see what changed and can undo any of it.

See what is blocking your SEO

GEO

From search engines
to AI answers

The technical name is GEO: the SEO of AI assistants. More and more people don’t just search on Google — they ask ChatGPT or Perplexity — and a clear, well-structured site is more likely to be read and cited there too.

The difference is that an assistant does not hand back ten links: it answers, and names a few places. Being one of those names depends on how clearly your site says what you do, where you are and who you are for.

For the person looking for you, little changes: they find a clear answer, with your name, your services and a reason to choose you.

The engines and assistants where your customers look for you.

Google

Bing

ChatGPT

Perplexity

Claude

Gemini

Frequently asked questions about SEO

Do you guarantee first place on Google?

No, and you should be wary of anyone who does. We improve the conditions for being found - clarity, structure, content - but positions depend on competition and many factors no one controls.

Do I have to rebuild my website?

No. Perseo works on the site you already have. We optimise content and structure, not the design: visitors see the same site, search engines understand it better.

Does the look of my site change?

No. We act on what search engines and AI assistants read — titles, descriptions, structure, files — not on the design. Your brand and your layout stay exactly as they are.

What is GEO, and do you do it too?

GEO is the name given to the SEO of AI assistants. Yes, we do it: the same clarity that helps Google understand you helps ChatGPT and Perplexity read and cite you.

How long does it take to see results?

It depends on the search and the competition: we do not guarantee timings or positions. The free SEO Report shows where you stand today and where you can grow.

Who decides what gets published on my site?

You do. You always see what Perseo proposes and what it has changed, and you can undo any of it. Nothing appears on your site that you cannot check.

What happens if I change or add pages?

New pages are picked up and optimised like the others, and the files that let search engines read you are updated. You do not have to tell us every time you touch your site.

Do I need someone technical on my side?

No. The one setup step is done together on a call, and after that there is nothing to maintain. If you can send us your site address, that is enough to start.